Undergraduate program

Business Administration

Business-administration study with distinct concentrations in human resource management, marketing management, and procurement and supply chain management.

Programme overview

The catalogue presents three Business Administration concentrations beginning in the later stages of study: Human Resource Management, Marketing Management, and Procurement and Supply Chain Management. Together they develop responsible management judgement and practical organisational capability.

Learning focus

  • Human Resource Management
  • Marketing Management
  • Procurement and Supply Chain Management
  • Responsible decision-making, organisational practice, and applied business skills